{"id":483,"date":"2023-10-24T07:20:14","date_gmt":"2023-10-24T07:20:14","guid":{"rendered":"https:\/\/zimenkova.de\/?p=483"},"modified":"2023-11-05T17:26:55","modified_gmt":"2023-11-05T17:26:55","slug":"pos-douglas-2","status":"publish","type":"post","link":"https:\/\/zimenkova.de\/?p=483","title":{"rendered":"POS\/Print Douglas"},"content":{"rendered":"\n
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Mock Up Big Window<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Mock Up Small Window<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Entry Gate 1<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Entry Gate 2<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Entry Gate 3<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"Dieses
Mock Up Entry Gates<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Mock Up Entrance Area<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Beauty is… Campaign<\/h3>\n\n\n\n

Press Release: <\/strong>D\u00fcsseldorf, February 13, 2023. DOUGLAS is introducing a new visual identity across Europe, both in stores and online. The aesthetic yet emotional images by renowned Australian photographer Chris Colls, which feature international film stars such as Diane Kruger and Elyas M\u2019Barek, replace Peter Lindbergh\u2019s motifs after five years. <\/p>\n\n\n\n

Here I was responsible for the POS concept.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Mock Up Big Window<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Mock Up Small Window<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Product Banner Skincare<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Product Banner Make-Up<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Product Banner Fragrance<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Mock Up Entry Gates<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Mock Up Entrance Area<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Christmas Campaign<\/h3>\n\n\n\n

In 2023, Douglas combined three major campaigns (Black Friday, Singles Day, and Christmas) under a unified concept – „Feel Beautiful Feelings.“ The slogan for Christmas was „Feel the Magic.“<\/p>\n\n\n\n

Here I was responsible for the POS concept.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Print Ads<\/h3>\n\n\n\n

For the own-brand products, I created print advertisements that appeared in the Douglas customer magazine.<\/p>\n\n\n\n

Here are two examples.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Beauty is… Campaign Press Release: D\u00fcsseldorf, February 13, 2023. DOUGLAS is introducing a new visual identity across Europe, both in stores and online. The aesthetic yet emotional images by renowned Australian photographer Chris Colls, which feature international film stars such as Diane Kruger and Elyas M\u2019Barek, replace Peter Lindbergh\u2019s motifs after five years. Here I […]<\/p>\n","protected":false},"author":1,"featured_media":567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/zimenkova.de\/index.php?rest_route=\/wp\/v2\/posts\/483"}],"collection":[{"href":"https:\/\/zimenkova.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zimenkova.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zimenkova.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zimenkova.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=483"}],"version-history":[{"count":55,"href":"https:\/\/zimenkova.de\/index.php?rest_route=\/wp\/v2\/posts\/483\/revisions"}],"predecessor-version":[{"id":1085,"href":"https:\/\/zimenkova.de\/index.php?rest_route=\/wp\/v2\/posts\/483\/revisions\/1085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zimenkova.de\/index.php?rest_route=\/wp\/v2\/media\/567"}],"wp:attachment":[{"href":"https:\/\/zimenkova.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zimenkova.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zimenkova.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}