POS/Print Douglas

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Beauty is… Campaign

Press Release: Düsseldorf, February 13, 2023. DOUGLAS is introducing a new visual identity across Europe, both in stores and online. The aesthetic yet emotional images by renowned Australian photographer Chris Colls, which feature international film stars such as Diane Kruger and Elyas M’Barek, replace Peter Lindbergh’s motifs after five years.

Here I was responsible for the POS concept.

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Christmas Campaign

In 2023, Douglas combined three major campaigns (Black Friday, Singles Day, and Christmas) under a unified concept – „Feel Beautiful Feelings.“ The slogan for Christmas was „Feel the Magic.“

Here I was responsible for the POS concept.

Print Ads

For the own-brand products, I created print advertisements that appeared in the Douglas customer magazine.

Here are two examples.

Oktober 24, 2023

Douglas Digital

Brand Book Douglas

Literatour