In the course of changing the brand images from the Peter Lindbergh to the Chris Colls motifs, the CI/CD was updated. I analysed all existing print-, and digital elements and redefined some rules such as the use of colour and typography. To test the new rules, I created numerous examples that were included in the brand book to illustrate our vision for the brand. Our working title, ‚Be Bold. Be Simple. Be Beautiful.,‘ became an official intern slogan.

Here you see excerpts of the Brand Book and the examples that were included.